McDonald’s is continuing its celebrity menu collaborations and this time they have teamed up with hip-hop artist Saweetie. The fast-food chain announced recently that they would be partnering with the female rapper for her new meal that will be available August 9.
“With the rap game on lock, Saweetie is coming for the food game with a meal that was made to be remixed,” McDonald’s posted on their website.
In the past McDonald’s has worked with musical acts like J Balvin, Travis Scott, and BTS for their meal collaborations. Generally, the meals are meant to be recreations of what the celebrities like from McDonald’s.
The “Saweetie Meal” includes a Big Mac, four-piece Chicken McNuggets, medium fries and a medium Sprite. The Tangy BBQ Sauce and the Sweet ‘N Sour Sauce, which has been cleverly renamed to “Saweetie ‘N Sour” sauce, also come with the meal.
Saweetie Mixes It Up
In a recent statement in USA Today, Saweetie shared that her order can be mixed up, in fact she usually does. “Depending on the mood I’m in, there are so many ways to enjoy my order,” she said.
McDonald’s created a flyer showing just how Saweetie likes to mix things up. She uses sauces, fries, and more items from her order in ways that you probably would not imagine. The flyer shows sauce on top of the bun, nuggets on top of fries and fries between burger patties.
Emphasis On Business And Branding
The rapper is no stranger to business. In fact, she studied communications at the University of Southern California after high school. She has continued her passion for business while making music. She also believes that branding and marketing are very important for entertainers right now.
“The world’s fans are expecting a new artist. They’re no longer interested in the mysterious celebrity. They want to know what you’re eating, how you’re feeling, what you’re going through…When it comes to a true, authentic brand, you have to do a lot of self-reflection to really figure out what you stand for,” Saweetie told Rolling Stone in June this year.
We will have to stay tuned to see how else Saweetie lets us into her world through future business ventures.
Daniel J. Newton is a senior journalism student at Florida A&M University originally from Tampa, Florida. He has bylines in publications such as The Famuan, Journey Magazine and The Tallahassee Democrat.