From the marketing to tutorial videos and social media, Boone and her team are intentional about showing more minority representation in an industry where people of color are not often highlighted.

“There’s not a lot of space for us, but we can make that space,” she tells RoyalTee.

Boone is trying to do her part as the founder of Postal Petals. Launched in 2020, Postal Petals started as a simple self-care outlet for the Los Angeles native and floral lover to cope with the pandemic blues, it quickly blossomed into a company that partners with domestic flower farms to ship bundles of fresh cut flowers to customers nationwide.

But another important factor was representation since African Americans have a rich history in floral culture.

“You have to remember the ways in which we were brought to this country,” she explains to RoyalTee, “and the roles that we played here. Who was growing the flowers and who was arranging the flowers? It wasn’t the lady of the house. These are all things that we were doing natively.”

She added, “There’s also a really rich history of our people, historically, making a living, building wealth building, and their families living comfortable lives, specifically through arranging flowers and selling bouquets and arrangements.

There’s not a lot of space for us, but we can make that space.

Knowing and honoring this heritage, Boone makes it an intentional mission to ensure her company represents Black and brown floral artists in all assets.

“Because I’m a Black woman, I need to see representation in everything that we do right and that means I need to see melanated skin in things as simple as what are the pigment of hands that are arranging our flowers in our tutorial videos; that are holding our flowers in our social media video, our social media, images, but you more importantly when we do our workshops, our floral installations.”

Today Postal Petals delivers nationwide, except to Hawaii and Alaska, and has a growing Black floral database online. Each week, she hosts social media campaigns on her Instagram, where she spotlights Black florists across the country.

“You don’t have to look hard to find Black floral artists in your city,” she says. “It’s one of those things where you don’t see a lot of us because there’s not a lot of space for us, but we can make that space. We’re trying with postal pedals to do our part to do that.”

Read more about Talia and Postal Petals in our spring magazine! Click here to purchase.