The latest goodies coming from Ciara are sweet and crispy! On Tuesday, CiCi released a new single called “Treats.”
The song is part of a partnership she has with the popular Kellog’s brand. It’s inspired by good times she shares with her own family, husband Russell Wilson, and kids, Future Zahir, 8, and Sienna, 5, and Win, 1.
“When we sat down to write ‘Treat,’ we were so inspired by the sweet traditions shared by families like ours,” Ciara said in a statement.
Creating the song was a family affair. Future Zahir and Sienna are also on the track.
“As a mom and busy parent, I know the power of finding connection in the smaller things and the magic that music has to bring us together,” the Why Not You author said, “which is why I invited my son and daughter to sing on this track with me.”
Kellogg’s Heidi Ray spoke on the collaboration and said, “Partnering with Ciara has been a dream for us, and we are thrilled to give families and friends a soundtrack to inspire those mini moments.”
The single also comes with a fun TikTok challenge. To participate, use the “Treat” audio on Tiktok and hashtag #OurTreatEntry. Winners with the best Treat video will have a chance to be featured in the “Treat” music video. The video will debut this fall. Those who win will also get a win a year’s supply of Rice Krispies Treats.
The release of “Treats” comes a few weeks after the “Level Up” singer teased her next big single, “J.U.M.P.” On June 4, she posted a video of her twerking to her new single on top of a car at a gas station.
So needless to say, after we are done with this “Treat” TikTok video, that will be the next challenge.
Listen to the “Treat” song below: