When Bad Bunny took the stage for Super Bowl LX Halftime Show, he didn’t just perform, he made a statement. 

And you didn’t have to understand the language to get the message. 

The Puerto Rican superstar made history as the first Spanish-language Latino artist to headline the Super Bowl halftime show.

From an ode to an iconic Black filmmaker to piragua stands and bodegas, he transformed the performance into a vibrant ode to his Puerto Rican roots and Latin and Black culture as a whole.

Starting from the opening with nearly 400 people dressed as sugar cane. The imagery recognized the brutal historyo of sugar plantations and ” homage to Latino labor, heritage and the generations who laid the groundwork before him,” according to the press release. 

But one of the most standout parts was the double dolly move, an ode to iconic filmmaker Spike Lee.The cinematic technique, famously used in Malcolm X, Crooklyn, and Do the Right Thing, creates a surreal, floating effect.

Another surprise, Lady Gaga appeared for a salsa-tinged rendition of “Die With A Smile.”

Other special guests included Cardi B, Jessica Alba, Pedro Pascal, Karol G, Young Miko, Ronald Acuña Jr., Alix Earle and Dave Grutman. They were all guests at Bad Bunny’s pari de marquesina (“house party.”

But perhaps the most powerful moment came at the close.

As the music faded, Bad Bunny began naming Latin countries one by one — including Haiti, Jamaica, and Guyana. The inclusion sparked immediate conversation online. Too often, predominantly Black nations are excluded from mainstream conversations about Latinidad, despite their deep cultural and geographic ties to Latin America and the Caribbean. In that moment, he widened the definition. He reminded viewers that Latin identity is not monolithic — it is African, Indigenous, European, Caribbean. It is layered.

It is Black.

He left the crowd with a simple message projected for millions watching at home: “The only thing more powerful than hate is love.”

The statement felt less like a lyric and more like a declaration and the numbers reflect the impact.

Bad Bunny’s SuperBowl show is now the 4th most watched SuperBowl Halftime show in history, following Kendrick Lamar (133.5 million, 2025), Michael Jackson (133.4 million, 1993) and Usher (129.3 million, 2024).

California Governor Gavin Newsom even declared it “Bad Bunny Day.”