Ladies, how many of us are guilty of squirreling away an ex-boyfriend’s perfectly broken-in hoodie? How about stealing their super soft pajama pants or well-worn band t-shirts?
Wearing the clothing of the men in our lives — or the men who have exited our lives, leaving their clothing behind — is an age-old practice that practically defines modern dating. After all, their clothing is often comfier and more broken-in than ours, right?
Leslie Rojas, founder of Ex-Boyfriend, has taken the practice and run with it. By reimagining stealing our ex-boyfriend’s clothing, she has created a clothing line that is both stylish, on-trend, and wildly comfortable (emphasis on “wild” with the leopard print).
“We are redefining fashion with just a hint of irony and empowerment,” says Rojas. The result is a playful take on those clothing items that the men in our lives leave behind — boxers, shirts, and pants — reimagined for the modern woman.
A new take on boxers
Those of us from Generation X or older Millenials probably remember the Esleep pajama craze of the late ‘80s and early ‘90s. These menswear-inspired pajama sets were all the rage at one time because they were not only cute but also insanely comfortable.
Well, the pajama craze is back! Today, celebrities such as Zendaya and Whitney Port are stepping out in boxers, pajama pants, and button-up pajama shirts that all look like they could have easily been left behind by an ex from way back when.
With the pandemic shut down sending more people to home offices, pajamas-as-fashion had even more of a moment. People have always clamored for comfort, and pajama-inspired pieces give comfort and a “notice-me” style.
Ex-Boyfriend’s boxer collection is the newest take on this trend. “Our audience is bold and stylish,” says Rojas. “They embrace the humor of the brand.” Each piece is a tongue-in-cheek take on an item an ex-boyfriend could have easily left behind “by mistake.”
That humorous take has led to some adorable pieces, including leopard print, sequin, and lace boxers. The pieces suggest a laid-back feel with a high-fashion aesthetic and hint at edginess and reclamation of power. “It’s turning something that ‘once was’ into something new and fabulous,” explains Rojas.
Sweatshirts and lounge pants have always been a go-to for comfy wear, whether you’re lying around the house or running errands. However, during the dog days of summer, it can help to have some options that are cooler — in every sense of the word. Stylish boxers from Ex-Boyfriend can be paired with matching shirts from the brand, tanks, or even dressed up with a nicer top and jewelry. Shoes, from sandals to sneakers to heels, can give the outfit a more casual or formal vibe.
Wearing boyfriend-inspired boxers is a bold and stylish fashion choice that embraces comfort and a bit of an edge. The versatility of boxers allows one to get creative with the look, dressing it up for the evening or down for lounging around the house.
Redefining classics
Ex-Boyfriend is adding a feminine twist to old classics and targeting young, independent women who want to embrace comfort without sacrificing style. They use high-quality, sustainable materials that make the pieces feel as soft and cozy as those well-worn pieces from your ex. The company is committed to sustainability, and it’s important to Rojas and her team that each piece is equally stylish and responsibly made.
Through its collection of boxers, matching tops, and pants, Ex-Boyfriend is seizing a fashion moment and offering pieces for women who are bold and unapologetically themselves. The company is embracing the practice of “stealing his clothes” and turning it into a fashion movement. As they say on their site, you don’t need your ex to look fabulous — you just need the clothes.
