Just call her Professor Banks.
Supermodel and business mogul Tyra Banks will be teaching a course on creating a brand and protecting it at Stanford University’s Graduate School of Business. The two-week course (“Project You: Building and Extending your Personal Brand”) begins next May and will be open to about 25 graduate students. And don’t expect to find any runways or weird photoshoot set-ups, says the former “America’s Next Top Model” host. The course is intended to be all business about building the personal brand of Y-O-U!
During the course, students will learn what is a personal brand, why do they need it and how could them differentiate themselves from other individuals. Banks will be co-lecturing the course with management professor and former television executive, Allison Kluger. Together the two will guide students on how to handle on-air exposure and create long-term strategies for promotion across multiple social media platforms, including Facebook Live and YouTube.
This will be Banks’ first teaching job; however, it will not be her first time in the college environment. In 2011, she enrolled in a three-year Owner/President Management Program at Harvard University. The program allowed her to launch her very own self-funded startup called TYRA Beauty in 2014.
A working journalist, entrepreneur and founder of RoyalTee Enterprises. Born and raised in Tampa, Fla. The vision of RoyalTee was inspired in 2015 by Alexia’s ambitions to return to her passion for creative writing and publishing and create a platform to showcase the excellence of minority women across the country through professional, personal and social ventures.