General On The Go

Rihanna tells Snapchat to throw the whole apology away for its latest ad

As seen on the Michael Baisden Show

We sense a job opening in the public relations or advertising department coming up at Snapchat soon

Snapchat may have gone a little too far left with its latest ad for one of its games. For its game, “Would You Rather”, the popular social media site, featured photos of the Fenty queen and her ex, Chris Brown, asking users if they would “slap Rihanna or punch Chris Brown”.

The incident refers to the 2009 domestic violence case, in which Brown pleaded guilty to assaulting Rihanna while they were dating. Snapchat released a statement saying “the advert was viewed and approved in error, as it violates our advertising guidelines.”  Furthermore the company goes on to say that the ad was removed last weekend once they became aware about and they are sorry that it happened.

But needless to say, the damage is already done. The apology did not roll over well with fans, including Rihanna, who penned on her Snapchat that the company should throw the whole apology away for its sensitivity towards domestic violence victims.

 “Now SNAPCHAT I know you already know you ain’t my fav app out there!”, the singer wrote.  “But I’m just trying to figure out what the point was with this mess! I’d love to call it ignorance, but I know you ain’t that dumb! You spent money to animate something that would intentionally bring harm to DV victims and made a joke of it!!! This isn’t about my personal feelings, cause I don’t have much of them…but all the women, children and men that have been victims of DV  in the past and especially the ones who haven’t made it out yet….you let us down! Shame on you. Throw the whole app-oligy away.”

Loyal followers of the Navy seem to be following suit, including celebrities such as rapper Joe Budden.

The ad is the latest heat Snapchat is burning from after Kylie Jenner announced tweeted she is no longer using the app. The loss caused the company a $1.3 billion loss in stocks. 2018 is definitely not Snapchat’s year so far.  And it’s not that the company choose to shine a senseless light on a dark chapter in someone’s personal life, as the singer stated, it’s about her. But instead choose to bring negative attention to a situation millions of men, women and children are suffering and dying from every day.

Do better Snapchat. Do Better.